The MLS jerseys with the most impact on social media

The MLS jerseys with the most impact on social media

 The website Zoomph analyzed the number of views and interactions each team's jersey launch generated over the past week.

 Since all jerseys were released simultaneously as part of an agreement between MLS and Adidas, their impact could be compared across Instagram, Facebook, YouTube, and X accounts of each franchise, as well as the league’s official social media.

 The number one jersey in every aspect was Inter Miami’s, with over 20 million impressions and 1.6 million total interactions. Since Lionel Messi’s arrival in 2023, "Las Garzas" have been a sensation on social media.

 The top five is completed, in order, by LAFC, LA Galaxy, Charlotte FC, and Seattle Sounders. While all of them had 10% or fewer interactions compared to Inter Miami’s numbers on major platforms, they still surpassed 2 million views, with LAFC reaching over 100k interactions.