Ángel Di María selects the "Top 11 bellies" ahead of the 2026 World Cup

 The world champion stars in the new Buscapina campaign, featuring a contest to travel to the premier national team tournament.

In a spot narrated by Pablo Giralt, the Rosario Central forward acts as the national team manager, choosing the 11 bellies in Argentina that experience football most intensely.

Fans wishing to participate must upload a 30-second video tagging Buscapina, explaining how their belly lives for football. The winners will travel to the United States in June to experience the World Cup, including tickets to select matches, fan zone access, and other experiences.

While the pharmaceutical brand is not an official sponsor of the Argentine national team or the World Cup, it has creatively launched a promotion tied to the major tournament. Buscapina's last major football campaign was the "Panza Cam" (Belly Cam) during the Argentine tournament, which was also centered on fan passion.