Barcelona opened its fifth official store 100% managed by the club

For a long time, the concept of Barcelona as a simple sports club has completely evolved. Betting on an institution that behaves corporately when it comes to exploiting its image, the possibility of having its own points of sale gives a very different generation of money to whether it would have to share the concession or obtain only an economic revenue for the acquisition of your image

Under this concept, Barcelona continues to expand the list of its official stores and betting on “flooding” the streets of the city with its premises, today it opened its fifth space managed 100% by the club. In the legendary Hotel Montecarlo located on the Paseo de La Rambla, the institution inaugurated the Barça Store Canaletes, of 1900 m2 distributed on three floors.

Visitors will not only find a huge store and all the official products of Barcelona, ​​but they will live a new local concept. Being able to interact, virtually, with players and participate in games on LED screens; The club created an innovative and exciting ride that will give fans a unique experience.

In each of the three floors of the Barça Store Canaletes, visitors can enjoy different proposals. On the ground floor, fans will be able to find all the men's clothing as the kits of the first team. On the second floor it is intended only for women, where there will be not only shirts and club equipment but also other sportswear. Meanwhile, the children's section is in the basement, and will give the little ones an unrepeatable experience.