La Caja renewed its sponsorship with La Liga Nacional de Básquet
The Caja is renewing its link with La Liga Nacional. For the third consecutive year, the insurer signed an agreement with the Association of Clubs, becoming a sponsor of the event and also having a presence in the Playoffs, Finals and La Liga Femenina de Básquet.
Being one of the most federal sports in our country, the link between La Caja and La Liga fits perfectly with the Marketing strategy of the insurer. Performing various actions in the different squares where the contest is held, the company will continue loyalty with the orange ball fan.
In addition, this link between the Association of Clubs and La Caja, will have outstanding support for women's basketball. The branch that continues to grow at an early pace, will be named "Liga La Caja Femenina".
"The decision to bet year after year for basketball has to do with allowing us to promote extremely positive values for the community: teamwork, collaboration and fair play, which make it possible to enhance individual and group achievements. This new edition of the sponsorship gives us the possibility of taking another step with La Liga and working on diversity and inclusion through sport, a transcendental axis for our company, "said the Director of Marketing and External Communication at La Caja, Iván Ferrando.
