Espanyol causes a furore in the Chinese public

International Football Feb 6, 2019 920

The long-awaited debut came and Wu Lei begins to pay more. The Chinese footballer who arrived at Espanyol in Barcelona to play La Liga Santander, played his first minutes and caused a unique impact on the TV broadcast in China. The signing of this player is not only a sports strategy but also a marketing one since since the assumption of the Chinese businessman Chen Yasheng as president, the club has set its sights on Asian social networks and the foray into the Chinese market. According to the information revealed by different Spanish media, the audience of the Villarreal-Espanyol party in the different online TV platforms was 40 million spectators in Chinese territory.

We must remember that Wu Lei is the second footballer of the Asian country that plays in LaLiga and a real pride for his countrymen. In his debut it is estimated that the impact between TV and social networks has been 350 million interactions. As it was previously named, Espnayol opted for Asian social networks and for some time they have official accounts in Webo, WeChat, TikTok and Donghgiudi. Since the arrival of Wu Lei, fans have increased by 370,000 people.