Aduriz will wear the Sherpa.ai logo on his booties

The artificial intelligence company Sherpa.ai presented forward Aduriz as its new ambassador. The player of Athletic Club de Bilbao will wear in his boots the logo of the company that was born in 2012 and today comes to the world of football through an innovative promotion.

Aduriz is one of LaLiga's top scorers in recent seasons and now his goals will be accompanied by Sherpa.ai. The agreement between the forward and the company is novel, since the company's logo will be on the player's boots. This way of promoting the company is unusual in the world of football. Until then, this space is only used by the brands that make sports shoes.

"It is an honor that one of the best players in the history of Athletic is supporting us in this way. We are convinced that you will create a trend. Previously no footballer has included in his boots the logo of a brand other than the manufacturer, "said Xabi Uribe, founder and CEO of Sherpa.ai.

Photo: Courtesy
Source: La Jugada Financiera