Santander wants no one to miss the CONMEBOL Copa Libertadores final
The only final of the CONMEBOL Copa Libertadores is already in the final stretch for the initial kick. River Plate and Flamengo finalize details and fans take Lima to live the football party as never seen before in the South American event.
Under this concept, Santander wants no one to miss the meeting and inspired by the story of “Nicko” (the blind boy that his mother tells him every game of Palmeiras and was recognized by FIFA) the entity will place tactile platforms so that blind people follow the vicissitudes of the final. The prototype "Fieeld" has the latest technology and through the fingertips, fans will have knowledge of what happens inside the green grass.
"Fieeld is a clear example of how technological advances and football can positively impact society and improve people's lives, that's why we have developed this project," says Juan Manuel Cendoya, General Director of Communication, Corporate Marketing and Studies from Banco Santander. The project was created by the Havas group with the support of the International Federation of Sports for the Blind (IBSA).
