Heineken TV

The UEFA Champions League begins its final phase. The best eight teams of the contest, aim at the final in Madrid but for this they must draw the quarterfinals and then the respective semis. With very attractive duels, the European tournament is prepared to live matches that may remain in history.

In the face of these duels, the brands will also live their own matches and activate their sponsorships in different ways. One of them will be the one carried out by Heineken in Brazil. The beer brand will create a streaming platform to watch the matches online. With an agreement made with Facebook and Esporte Interactivo, owner of the rights, the company will broadcast the games, giving the possibility that thousands of fans see it in different bars.

Heineken TV will have Zé Roberto and journalist Mauro Beting as commentator and rapporteur, respectively. The platform will be available from April 13 and is a clear example of the link that the brand wants, with fans more linked to Internet 3.0 than consumers of common television.

Source: mktesportivo