Budweiser joins the farewell of Dwyane Wade

Dwyane Wade decided to end his professional career. The basketball player of Miami, disputes his last meetings in the NBA. Facing this announced end, the brands are linked to him and seek to dismiss him with various actions.

Creating an emotional spot, Budweiser joins the farewell of Wade but focusing on the other side of the player, the social. The brand reunited fans, including the mother of the basketball player, and invited them to tell him how he changed their lives. From financial aid to study or even place the name of a victim of an attack, the protagonists thanked the base in person.

In addition to excite themselves and others, Wade received a very special gift from each one, an outfit with an incalculable sentimental value. You are integrating the museum that the player is putting together, with shirts that have been changing this season with NBA figures.