McDonald's begins pre-sale for Big Day

Next Friday, November 11, McDonald's will carry out a new edition of the Great Day, its most important solidarity event where 100% of the proceeds from the sale of its Big Mac hamburger will go to the Fundación Sí University Residences program, which provides support for young high school graduates far from urban centers who do not have the material resources to be able to carry out their university studies; and to Casa Ronald, which has been working in Argentina since 1993.

The face of this year's campaign, which has the particularity of taking place a few days before the start of the World Cup, is Lionel Scaloni, the coach of the Argentine National Team who is the ideal leader and harangue to collaborate and help. In this football context and with pure passion, the coach of the "Albiceleste" is at the forefront of the event this year "with his head in the World Cup and his heart in the Big Day"

“Each edition of Gran Día is a challenge and an enormous responsibility: we assume the commitment to collaborate with the Fundación SÍ and Casa Ronald so that more and more children and young people receive the help they need. Behind this action there are stories, there are children and families that depend on our efforts and that motivates us to move forward. We trust that this year we will once again exceed last year's number and we will be able to help more people improve their quality of life”, announced Eduardo Lopardo, general director of the fast food chain in Argentina.