FC Barcelona broke the sales record with its new home jersey
The Catalan team’s marketing strategy was key to reaching this milestone from day one of its release. According to Spanish newspaper Sport, just a few hours after the shirt went on sale, it had already surpassed the numbers of any previous kit launch.
Taking advantage of the rumors about Lamine Yamal being the heir to wear the number 10 (still without official confirmation), the club released a “Mystery Jersey” with his name and the number “1?” on the official website.
This detail sparked curiosity among fans and led to high demand. Additionally, many Barça supporters bought a jersey without a number and had it customized with the number 10 and Lamine Yamal’s name.
