TAG Heuer new sponsor of the Copa Libertadores

Activations Dec 4, 2017 1182

TAG Heuer became a new sponsor of the Copa Libertadores. The Swiss watch brand will sponsor the continental tournament for two seasons and will be the official timing of the competition. The premiere of this sponsor took place in the final return of the past Wednesday, when Gremio championed himself before Lanús.

As part of this new agreement, referees will receive a TAG Heuer Connected Modular 45 that will have a special application that will allow them
control the time of the game. On the other hand, during the presentation of
This new sponsor in the final of the final between Gremio and Lanús, Sebastián
Bataglia was the one who announced the new electronic board that the arbitrators will use to show changes and the time added. TAG Heuer is sponsor of the Premier League, Manchester United, Bundesliga, La Liga de España, Ligue1 of France and the MLS.

"TAG Heuer has a legacy already rooted in the sport, with a history of excellence and an attitude that is constantly trying
overcome new challenges. For us, it is a pleasure to announce this association for the Conmebol Libertadores Cup, a tournament that has insipited South America for decades with values such as teamwork, trust in one
himself and the spirit of struggle, "said Alejandro Domínguez, President of
Conmebol.