River Plate hosts its first-ever sponsor summit
"El Millonario" held a special event at its stadium to outline its commercial growth strategy.
Michelin swaps rubber tires for virtual ones
The French brand has become a sponsor of the Rocket League esports championship, the popular video game that blends automotive racing with football.
Nike leads the way among CONMEBOL Sudamericana technical sponsors
The "Swoosh" brand outfits four teams in the 2026 edition of the continental tournament.
YouTube will host live 2026 World Cup matches
FIFA has designated the video platform as a "preferred partner" for the upcoming flagship international tournament.
Adidas builds World Cup 2026 momentum with two new retro releases
The "Three Stripes" brand has unveiled a special-edition football and a reissue of iconic boots.
AFA secures three new regional sponsors in China
Ant International, Danone, and DeRucci have officially become regional partners for the Argentine National Team.
Why did River Plate play with different numbers on their jersey?
"El Millonario" updated the typography of its squad numbers as part of an initiative for World Cup Down Syndrome Day, observed on March 21.
Puma leads the field among CONMEBOL Libertadores technical sponsors
A breakdown of the brands outfitting the contenders in the 2026 edition of South America’s premier club competition.
