Rexona's clever brand placement at the World Cup
The leading deodorant brand has chosen the underarms of fourth officials to showcase its tournament sponsorship during every match.
Adidas transforms Lionel Messi's boots into golf shoes
The three-stripes brand has unveiled the CODECHAOS "El Último Tango" in tribute to the Argentine icon.
AFA secures new regional sponsor in Kansas City
Just hours ahead of the team's World Cup debut against Algeria, the governing body of Argentine football has announced a partnership with Price Chopper.
Duracell introduces custom Lionel Messi battery line
Ahead of the World Cup, the global battery industry leader has activated its partnership with the Argentine icon.
Haiti forced to modify jersey following FIFA mandate
On the eve of the World Cup kickoff, the Central American national team was compelled to alter its home kit design after it was found to be in violation of official equipment regulations.
Adidas introduces performance innovations to combat heat at the World Cup
Facing a tournament marked by high temperatures across North America, the three-stripes brand has launched three specialized products designed to protect athletes.
Lionel Messi stars in an emotional activation alongside Mastercard
The Argentine icon swapped shirts with ten fans for the very first time as part of the "Diez de Diez" campaign.
Javier Zanetti stars in the IDB Group's "Development World Cup"
The Inter Milan vice-president took part in the launch campaign for the Inter-American Development Bank's annual competition.
