French club gives away gold with its new jersey
FC Versailles, of the French third division, has launched a unique campaign alongside its new sponsor, Godot & Fils.
The activation involves randomly placing gold pieces within the packaging of the club's new golden third kit.
Over the course of three separate events, the club will raffle off two 20-gram gold bars, three 10g bars, and two 5g bars, with approximate values of €2,920, €1,474, and €750 respectively.
Godot & Fils, a leading French firm in the purchase and sale of gold, will also maintain a regular presence at the Versailles stadium as a standard sponsor.
