Mastercard launched a contest to meet Lionel Messi
The brand celebrates the number '10' with a short film honoring its global ambassador and the chance for a Priceless Moment with him.
Budweiser promised free beer for the Club World Cup champion
The brand relaunched its "Bring Home The Buds" campaign, remembered from the 2022 World Cup.
FIFA allowed sleeve sponsorships during the Club World Cup
The Federation overturned the rule that only permitted one main front sponsor on team jerseys.
Adidas unveils new River Plate and Boca Juniors jerseys
To debut at Club World Cup and be used throughout 2025/26 season
The marketing nuance in Messi's new Hard Rock Cafe collab
The hotel/restaurant chain released a customized '10' jersey for the Argentine star with clever tournament references
Adidas returns as Sevilla FC kit supplier after 40-year absence
The three-stripe brand becomes the Spanish club's new technical sponsor
Bundesliga to implement AI-powered virtual advertising
The German league partnered with Swiss company UniqFEED to manage broadcast advertising graphics
The Club World Cup final will feature FIFA's first-ever halftime show
In partnership with Global Citizen, FIFA announced the artists performing during the historic "half-time show"
