Federico Valverde becomes Mercado Libre ambassador
The Real Madrid star has been named the new face of the e-commerce platform in Uruguay.
Carlos Tévez opens his first padel club
In partnership with Bullpadel, the current Talleres head coach has inaugurated a new sports center under his Academia Apache 32 brand.
San Lorenzo launches its first match-worn jersey auction
In partnership with Suig Legacy, "El Ciclón" has opened a platform for fans to acquire authentic match-worn gear.
Puma unveils 2026 World Cup kits with special New York event
The German brand built momentum for the tournament with a street-level activation in New York City.
Sprite returns to the NBA after 11-year hiatus
The lemon-lime soda has officially reclaimed its spot as a sponsor for the premier American basketball league.
Airbnb offers unique experience with Hugo Sánchez at Estadio Azteca
The lodging platform has activated its 2026 World Cup sponsorship with the historic Mexican goalscorer serving as host.
Paraguay gears up for the 2026 World Cup alongside Puma
"La Albirroja" has unveiled a new jersey and visual identity for its return to the flagship international tournament.
Juan Sebastián Verón stars in "Peaky Blinders" movie promo
The Estudiantes president featured in a Netflix Argentina trailer for the premiere of The Immortal Man.
