Lionel Messi launched two special edition wines.
This is the “Lionel Collection,” an exclusive line produced in collaboration with the Italian winery MM Winemaker.
The collection features four production lines: GOAT 10, Platinum, Titanium, and Diamond. In this case, the special edition belongs to the GOAT 10 line and offers two exceptional varieties: Syrah and Primitivo, with exclusive designs featuring images of the Argentine champion.
Messi has partnered with the Italian winery since October 2024. Previously, he was associated with the Argentine winery “Bianchi,” with whom he released a wine line called “L10.”
