Mastercard connects with South American fans through his passion for soccer
The beginning of the continental contest is approaching and the South American fans begin to palpitate the debut of their selections. The organization of the indicated place to watch the game, the food, the cabals and many more topics chose Mastercard to learn more about the passion of the fans. In collaboration with Kantar, the official sponsor of the Copa América and the official brand of Non-Contact Payments, conducted a survey that includes Argentina, Brazil, Chile, Colombia and Peru, to understand how they experience their greatest passion.
74% of Colombians claim to take advantage of half time to prepare food and drinks for the second time, while respondents from other countries generally choose to use the bathroom. Coffee fans are also very social people, as shown by the fact that 66% of respondents choose to watch games with friends instead of relatives, or without company. 42% of respondents in Brazil state that they are likely to miss work or school to watch the broadcast of a match by their favorite team. And if they do not miss work, it is likely that 74% of them are watching football in the office.
In our country, six out of ten respondents claim to be "fans" of football. Even when they can not go to see the game in person, 58% of the respondents can be found cheering their team in front of the TV screen, and 49% even scream at the referee. It is not surprising that, of all the countries surveyed, the Chileans have seen the most in the previous Copa America (77%). Incredibly, 95% of Chilean football fans surveyed say they watch football at home.
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