Bayern Munich continues its expansion in China

The Asian market is still a mecca for many football institutions. Betting on the millions of followers that can be acquired in this location, the clubs sign agreements to gain day-to-day visibility for Asians.

Such is the case of Bayern Munich, who continues with the policy of expanding in China. Adding to the Industrial Bank of China as a regional sponsor, the German club will be strong in the country. Bringing the image rights to the BIC, the agreement signed with the financial institution has as its main axis the launching of an exclusive card with the colors and the shield of the multiple Teutonic champion.

In addition to this, Bayern Munich will tour the Asian country. Disputing several friendly matches, the club and the Industrial Bank prepare various actions to activate their patronage with the clients of the entity.