A NBA Star Signed a Lifetime Deal with Adidas
After winning the NBA Emirates Cup, Damian Lillard accepted a lifetime contract extension with the German brand, becoming the fourth active player in the league to secure such an agreement.
The Milwaukee Bucks’ point guard joins Stephen Curry, Kevin Durant, and LeBron James, who also have similar deals with their respective brands.
In the world of soccer, Lionel Messi has had a lifetime contract with Adidas since 2017.
