DIRECTV is the new sponsor of San Lorenzo

DIRECTV Latin America and Club Atlético San Lorenzo de Almagro sealed an agreement for the sponsorship of the first division jerseys of the women's and men's soccer teams, and reserve, for one year and will be used in the Women's First Division championship , Professional Soccer League, Copa Argentina and CONMEBOL Sudamericana. The premiere will be next Saturday, starting at 5:00 p.m., when he receives Godoy Cruz for the local league at the Pedro Bidegain stadium.

Horacio Arreceygor, president of San Lorenzo, stated: "It is a joy for San Lorenzo to establish this strategic link with a company of international prestige that shows great expansion in the region. It will surely be a fruitful relationship for both parties and we are proud that DIRECTV has chosen us. Hopefully it will be the beginning of a story that will last for many years”.

Silvana Lettieri, director of DIRECTV Latin America for the South Region, affirmed that the company “is where sport is and gives it a main place in its work philosophy. We have the most outstanding and complete programming of sporting events throughout the region, bringing content that fuels the passion for soccer, basketball, motorsports and dozens of disciplines to millions of people.”

The agreement also transcends the presence of the DIRECTV brand in official clothing. The company will broadcast all the matches that San Lorenzo plays for CONMEBOL Sudamericana through its exclusive sports channel DSPORTS and DGO, the streaming platform. In addition, the company and the sports institution will undertake joint social responsibility and sustainability actions throughout the contract year, ratifying with concrete facts the commitment to the communities in which they are present through sport.