Lionel Messi stars in the commercial for Lay's, sponsor of the Champions League
This week the second legs of the Champions League round of 16 kick off and Lay's, the tournament's official sponsor, launched a new ad with Lionel Messi as the star.
The campaign, called 'No Lay's No game' (Without Lay's there is no game), shows the Rosario arriving at the house of a family that is preparing to watch the Champions League and, given the lack of chips, choosing to go to the house of your neighbors who do.
Although in this case it is a performance, weeks ago the brand carried out an action in which Thierry Henry surprised Barcelona fans at their homes and, when he appeared at their door, announced that he would only stay if they had a packet of chips of the brand in their homes.
