World Cup 2026 Shatters Historical Audience Records
Following the opening round, FIFA released official figures for the major international tournament.
Adidas dominates the opening round of the World Cup
The three-stripes brand sponsors the national teams that secured the highest point total during the opening fixture of the group stage.
Faryd Mondragón surprises football shirt collector in Miami
The Miami Host Committee Legend shared a heartwarming moment with a Colombian fan during the World Cup.
Rexona's clever brand placement at the World Cup
The leading deodorant brand has chosen the underarms of fourth officials to showcase its tournament sponsorship during every match.
Adidas transforms Lionel Messi's boots into golf shoes
The three-stripes brand has unveiled the CODECHAOS "El Último Tango" in tribute to the Argentine icon.
AFA secures new regional sponsor in Kansas City
Just hours ahead of the team's World Cup debut against Algeria, the governing body of Argentine football has announced a partnership with Price Chopper.
Duracell introduces custom Lionel Messi battery line
Ahead of the World Cup, the global battery industry leader has activated its partnership with the Argentine icon.
Haiti forced to modify jersey following FIFA mandate
On the eve of the World Cup kickoff, the Central American national team was compelled to alter its home kit design after it was found to be in violation of official equipment regulations.
