Givova signs its first brand ambassador in Argentina
The Italian sportswear brand has partnered with Fernando Alarcón, the central defender and captain of Instituto de Córdoba.
Cristiano Ronaldo becomes a shareholder in Spanish club
The Portuguese superstar has acquired a 25% stake in UD Almería, currently competing in the Spanish second division.
Iconic "Big Head" figurines return for the 2026 World Cup
Candide, the Brazilian toy manufacturer, has secured the official FIFA license to relaunch the iconic "cabezones" figurines that gained fame in the '90s.
Nike unveils new special edition boots for Kylian Mbappé
The "Mercurial Superfly Mbappé" marks the French star’s first signature release of 2026.
MLS shatters all-time stadium attendance records
More than 380,000 fans packed stadiums across North America for the opening weekend of the 2026 season.
Spanish National Team adds Hellmann's and Skip as new sponsors ahead of 2026 World Cup
The RFEF has reached a commercial agreement with Unilever, the multinational consumer goods giant.
The "Marty Supreme" effect on table tennis
The box-office success of the film starring Timothée Chalamet has had a massive impact on Major League Table Tennis (MLTT), the premier American ping pong league.
Chelsea FC announces AI firm as new main sponsor
IFS.ai will feature on the "Blues'" jersey for the remainder of the 2025/26 season.
