Lenovo and FIFA announce AI-powered technological innovations for the 2026 World Cup
The Chinese company has activated its sponsorship of the competition with a series of modernizations for officiating, national delegations, and fans.
Adidas celebrates 25 years as technical sponsor of the UEFA Champions League with a special ball
This is the third model the brand will provide for the European competition during the 2025-26 season.
AFA reaches 46 official sponsors with Lexar
The computing products brand has become a global main sponsor of the national teams.
Real Madrid sells a book for nearly 6 thousand euros
"Corazón Blanco" was crafted over 5 years, and only 2,998 copies were produced.
Vélez Sarsfield starts 2026 with two new sponsors
The Indian motorcycle company Bajaj and the medication brand Dioxaflex will feature their logos on the "Fortín" apparel.
Adidas presented the new MLS ball
It will be used in all North American league competitions during 2026.
Changes in technical sponsors in Argentine football for 2026
We review the Professional League teams that will change their kit brands this season.
FIFA to discontinue The Best awards
The Federation has reached an agreement with the Dubai Sports Council to replace the accolade for the world's top footballers.
