Havanna unveils a special collaboration with Lionel Messi
Ahead of the 2026 World Cup, the iconic alfajor brand has signed a global partnership with the Argentine national team captain.
The release features a collection of chocolate and dulce de leche mini-alfajores, sold in packs of ten. The packaging will showcase Messi's personal logo alongside key statistics from his career.
According to the company, the products will soon hit shelves at all Havanna locations across Argentina, with plans to expand commercial distribution internationally.
Messi continues to champion Argentine culture worldwide as a brand ambassador, adding this rollout to his custom Stanley mate collection and his investment as a shareholder in El Club de la Milanesa.
