Deftones launches apparel collaboration with Pumas UNAM
Ahead of their show in Mexico City, the iconic nu-metal band has teamed up with the club through their official merchandise.
Mercado Libre brings Franco Colapinto to race in Argentina for the first time
As part of the "Road Show" tour, the driver will become the first Argentine to perform a Formula 1 exhibition in Buenos Aires.
Brazil follows Argentina’s lead with Google as new sponsor
The Canarinha has reached an agreement to utilize Gemini AI, following a similar move made by the Argentine national team less than a month ago.
DHL and Manchester United deliver professional football pitch in Thailand
The logistics giant activated its sponsorship with the English club through a charitable initiative in a rural community.
River Plate incorporates AI to measure sponsor impact
"El Millonario" has partnered with Seenka Media Intelligence, an Argentine firm specializing in advertising monitoring.
Leo Messi to have his own stand at Inter Miami’s stadium
The MLS franchise has officially named a section of the new Nu Stadium the "Leo Messi Stand."
Coca-Cola to feature World Cup stickers on its labels
The tournament's official beverage sponsor has announced a special collaboration with Panini ahead of North America 2026.
Atlanta's Mercedes-Benz Stadium to break FIFA regulations
One of the key venues for the 2026 World Cup will be allowed to display its primary sponsor, despite strict tournament guidelines normally prohibiting it.
