FC Barcelona broke the sales record with its new home jersey
The Catalan team’s marketing strategy was key to reaching this milestone from day one of its release.
Claro Argentina has become an official sponsor of the BWT Alpine Formula One Team and Franco Colapinto.
The Latin American telecommunications brand will serve as the regional partner for the remainder of the 2025 season.
Did Oasis betray Manchester City?
The legendary British band unveiled a collaboration with Irish Premier Division club Bohemian FC.
Premier League announced a partnership with Microsoft
As part of this collaboration, the tech company will become the official cloud and AI partner of the English league’s digital platforms.
Cristiano Ronaldo becomes global ambassador for 2025 eSports World Cup
The Portuguese legend will be the main promotional face of the tournament starting this month in Saudi Arabia.
Adidas has launched the new “Radiant Blaze” boot pack
The collection features three new colorways for its F50, Predator, and COPA models.
Adidas doubles its Bundesliga teams in one season
The brand became technical sponsor of Eintracht Frankfurt and will now outfit four German clubs, up from two in 2024-25.
Platense and Hummel Argentina unveil special new jersey
The club celebrates their Professional League championship and return to their Núñez neighborhood with this 2025 third kit.
