How Erling Haaland’s hair ties turned into a multi-million dollar business
The "Android" invested in Kknekki back in 2023, the Scandinavian brand he uses to secure his iconic hairstyle on and off the pitch.
Rather than signing a conventional endorsement deal, Haaland opted to take an equity stake in the company to help scale its global potential.
Since he climbed on board, Kknekki has grown by over 50%, establishing a particularly strong foothold in the Asian market. Over the past year alone, the brand cleared more than 10 million units sold.
Haaland's signature hair tie kit, inspired by the colors of the jerseys he has worn, retails for 28 euros and quickly sold out following Norway's World Cup success.
