After twenty years, the CONMEBOL Libertadores Cup champion had no main sponsor

Much has been said and will continue to remember the victory of River Plate against Boca Juniors at the Santiago Bernabéu. Being the most important meeting of the CONMEBOL Libertadores Cup, the audience that generated it worldwide was multitudinous.

This flow is the desire for those related to Sports Marketing. Having the ability to take their "brand" to markets that never stepped on, achieving adequate exposure can give sponsors an incalculable return. But if we analyze the victory of River Plate from this sector, it had the whole millionaire raising the Cup without main sponsor.

With the boom of Sports Marketing in the world of football, seeing this situation is striking and to see something similar you have to go to 1998 when Vasco Da Gama won the title. At that time, the Brazilian team surprised their own and others by staying with the Cup and wearing their shirt without main sponsor, as it used to be at the beginning of the competition.

If this analysis is taken to the Champions League, the event at club level par excellence, the last time a champion lifted the title without main sponsor was Barcelona in 2005.

Source: Pablo Dragún