Cristiano Ronaldo launches into sports broadcasting on his YouTube channel
The Portuguese star will stream WOW 25, an MMA event for which he is an ambassador an investor.
It will take place this Saturday, December 13th, in Madrid, featuring eight different mixed martial arts fights. Cristiano was announced as a "key partner" of WOW to accelerate its global growth.
This marks the first time CR7 will use his YouTube channel "UR - Cristiano" for this purpose. All his prior content consists of messages to his fans, interviews, and collaborations with brands and creators.
WOW, known as "the Spanish UFC," is the second non-football competition to feature the forward as its face this year. In August, the Esports World Cup (EWC) announced his participation as an ambassador and a character in one of the video games.
