The ATP Tour announced a global content partnership with TikTok
The agreement aims to increase the visibility of players and tournaments among younger generations.
The initiative will support athletes in their TikTok journey, helping them adapt and create content. It will also launch the Tennis Creator Network, a creator network covering major tournaments such as the ATP Masters 1000 and the Nitto ATP Finals.
The social media platform continues to expand in sports and is entering tennis for the first time. TikTok is also already a sponsor of LaLiga, UFC, NFL, MLS, and more.
