Banco Santander joins Rafael Nadal as ambassador

Marketing Jan 3, 2020 1513

Rafael Nadal is one of the most important athletes in the history of Spain. With 19 Grand Slam on the shoulders and with the validity of being the No. 1 of the ATP, the Mallorcan continues to dazzle his own and others with his game.

In the world of Sports Marketing, the image of Nadal is also very desired by brands and with the start of a new year, the Iberian tennis player became the Ambassador of Banco Santander. Being Ana Botín, president of the institution, in charge of welcoming you, the athlete was never linked to this bank but it was the image of Banesto (Spanish Credit Bank managed by Sanantader).

“Rafael Nadal returns home. He is one of the best athletes in the world and the best Spanish athlete of all time. But it also has something that is the most important thing for me: values that we share in Banco Santander, ”Ana Botín mentions in the welcome.

Meanwhile Nadal also echoed his happiness to arrive at Santander Bank: “It makes me very happy to be part of the Santander family again. And be your ambassador. It is very exciting to share your winning spirit again. And the values of the daily effort and of fighting each point to achieve the goals we set for ourselves ”.