
The biggest main sponsor deals in the world's top leagues
In Marca en Zona, we review the teams with the highest-paying agreements in each European league, compared to those in Brazil and Argentina.
In LaLiga and worldwide, Real Madrid dominates, with a €70 million annual deal with Emirates. It's worth noting that FC Barcelona has a similar agreement with Spotify.
Manchester United has a €70 million deal with Snapdragon, the most expensive in the Premier League, ahead of Manchester City with Etihad Airways.
Paris Saint-Germain, one of the UEFA Champions League finalists, has a €68.5 million agreement with Qatar Airways, the largest in Ligue 1. Inter Milan has a €30 million contract with Betsson, the highest-paying main sponsor in Serie A.
In South American football, the numbers are considerably lower, though the gap between Brazil and Argentina is also substantial. Flamengo has a partnership with Pixbet worth over $20 million annually—almost triple what Betsson pays Boca Juniors, the biggest main sponsor deal in Argentina.