The biggest main sponsor deals in the world's top leagues

The biggest main sponsor deals in the world's top leagues

In Marca en Zona, we review the teams with the highest-paying agreements in each European league, compared to those in Brazil and Argentina.

In LaLiga and worldwide, Real Madrid dominates, with a €70 million annual deal with Emirates. It's worth noting that FC Barcelona has a similar agreement with Spotify.

Manchester United has a €70 million deal with Snapdragon, the most expensive in the Premier League, ahead of Manchester City with Etihad Airways.

Paris Saint-Germain, one of the UEFA Champions League finalists, has a €68.5 million agreement with Qatar Airways, the largest in Ligue 1. Inter Milan has a €30 million contract with Betsson, the highest-paying main sponsor in Serie A.


In South American football, the numbers are considerably lower, though the gap between Brazil and Argentina is also substantial. Flamengo has a partnership with Pixbet worth over $20 million annually—almost triple what Betsson pays Boca Juniors, the biggest main sponsor deal in Argentina.