AFA signed new regional sponsor
After obtaining the "Finalissima" against Italy last Wednesday, AFA held an event in Beijing together with the dairy company Yili Group. Presenting it as the new regional sponsor of the Argentine Football Association, the national body continues its expansion on Asian soil, signing links that allow it to expose its "brand" throughout the planet. This sponsorship has as its main axis the use of the image of the Argentine team, stamping the photo of those led by Lionel Scaloni on all the company's products.
Being the first time that a sponsorship has been signed between AFA and Yili Group, and within the framework of the 50th anniversary of diplomatic relations between Argentina and China, the event was attended by the Argentine ambassador to China -Sabino Vaca Naranja-, the Vice the president of Yili Group -Liu Chunxi-, and the vice-president of Wanda Culture Group and president of Wanda Sports China -Gao Yimin-. In addition, in a virtual way, the commercial manager of the Argentine Football Association -Leandro Petersen-, issued some warm words for the sponsorship and presented an offer of a personalized team shirt for the brand.