EA Sports will be the new sponsor of LaLiga
EA Sports will be the new sponsor of LaLiga next year for an annual figure of 30 million euros with a duration of five years and with the aim of achieving the maximum similarity between the real and virtual worlds. The video game company seeks to achieve the greatest interaction with sports fans, not only in Spain, but throughout the world.
"EA SPORTS represents the forefront of interactive football experiences, while LaLiga is at the forefront of football competitions in the world, with unrivaled experiences for fans both on the field, on broadcast and in the digital realm," said Javier Tebas, current president of the First Division of Spanish football.
