New Balance lands in Germany with Bayer Leverkusen
The American brand will be the technical sponsor of the reigning Bundesliga champions and, for the first time, will outfit a team in that country.
Bayer Leverkusen announced that the agreement will take effect starting from the 2025/26 season, ending its partnership with the English brand Castore, which began in 2022.
New Balance has been present in European football since 2015, when it started outfitting Liverpool. It has also been the technical sponsor for other major clubs such as AS Roma, Athletic Club, and FC Porto, which it currently sponsors. Additionally, in recent years, the brand has begun signing young talents as ambassadors, including Endrick and Bukayo Saka.
