“Renaissance Collection”, the new Puma line for Italy
The Italian soccer team began a structural change after being out of the 2018 World Cup in Russia. Betting on a renewal, both of soccer players and of the technical direction, the Federation seeks to change the “image” of the azzurra in the Eurocopa 2020.
Accompanying this change, Puma (technical sponsor since 2002) presented the new “Renaissance Collection” line. Inspired by the artistic movement of the fifteenth and sixteenth century, the German brand unveiled the third shirt of the selection.
With an innovative design, the new line drew attention for its green color. The decision that the “azzurra” jacket be of this style, is to emulate a clothing that the Italian team used in a friendly against Argentina in 1954, when he wore a clothing of this style for the first time.
The collection is not only composed of a t-shirt, but there is a woman's jacket, divers, jackets, hats, scarves, among other products. With various values, Puma surprised his own and others with this release, which has already received hundreds of positive comments among fans.
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