Imperial Beer presented its World Cup campaign with Los Pumas

From September 20, rugby fans will pose their eyes on Japan. For the first time in history, the Asian country will host a World Cup, receiving the best 20 selected from around the world. Obviously among them are Los Pumas and throbbing their participation Imperial Beer launched its world campaign.

In the Japanese Garden, Imperial Beer gathered players; coaching staff and executives of the brand to launch this action, which has Juan Martín Hernández as the protagonist of the World Cup spot. The former member of Los Pumas transmits all the passion generated by the Argentine team and invites fans to be part of the campaign by acquiring the special packaging launched by the company and that has the possibility of participating for a trip to Japan for four people.

“It is an honor to accompany Los Pumas in this World Cup and we join as one more member of the team, since as a brand we feel very identified with the attributes transmitted by this sport. As we share the same passion and effort, we decided to entertain them and say goodbye to wish them well during their debut in Tokyo. In addition, we will be present encouraging the selection with different experiences in Japan, such as the official reward of Argentine rugby, ”Matías Canzani, Marketing Manager at Imperial, announced at the event.