Cristiano Ronaldo becomes a superhero

Cristiano Ronaldo is not only one of the best footballers of recent times but also is his own coach, businessman but also his own model. For the launch of the new Spring / Summer 2019 collection of its underwear brand, CR7 puts on the skin of a superhero, the theme chosen for the new designs. The campaign is based on three words that characterize the successful life of the player: "strength", "belief" and "power".

The brand campaign of Cristiano Ronaldo calls its fans and customers to discover their own superpowers. "Everyone has their own power, it's about finding the unique power in you." Mine comes from training hard to become physically powerful but also from having the power to inspire others to work hard for their dreams, which is something that I'm really passionate and thankful "said the Juventus star.

Photo: Courtesy