Kia presented the "Kialoneta" that will arrive in Buenos Aires to support the Argentine National Team

Kia, official sponsor of the World Cup, sent one of its cars to support the Argentine National Team, creating the "Kialoneta". The model of the vehicle is a seltos that was painted by the artist Leo Gorfinkel, with the colors of the flag and representative elements of each of the brand's ambassadors. Under the motto "Inspiration is in all of us", the company's digital campaign invites each of the protagonists to tell their stories, what they do and what inspires them in their daily lives as well as the world.

With respect to the car, throughout the body different elements are observed such as: the precious World Cup, flags and balls with the colors light blue and white, a 10 in reference to Diego Maradona, representative elements of each of the ambassadors. , messages of encouragement and references to the Scaloneta players.

“The Kialoneta undoubtedly reflects the inspiration that we seek to transmit from the brand in each action that we develop. Through the special design of the Seltos and the stories of our ambassadors, we found a way to accompany and encourage the Argentine National Team in this World Cup," said Diana Anzola, marketing supervisor of the Korean company in Argentina.