Hennessy and NBA Unveiled Australia's First Floating Basketball Court
The NBA is the most important basketball league in the world and, on June 6, it was its 75th anniversary since its inauguration. To celebrate this commemoration, the Irish cognac brand Hennessy inaugurated the first floating court on the shores of Sydney in Australia. Previously, he had opened Africa's first floating basketball court at the Ikoyi Link Bridge in Lagos, Nigeria.
The event was attended by some of Australia's biggest stars in the sports world and the Larry O'Brien NBA Championship Trophy, which would go to the winner of the 2021-22 NBA season. The court is designed by Sydney-based Studio Messa and was lit up with neon signs for the opening day. Discussing the opening and collaboration with the American league was Hennessy President Laurent Boillot speaking, saying: "This really set the bar for our global Courts Beyond Limits initiative, and we look forward to another successful event this year."