The Argentine Football Association presents its commercial agreement with BERG Watches
The Argentine Football Association and BERG have agreed to partner in the production of limited editions of watches on a global scale, celebrating the World Championship with exclusive models dedicated to the team. This is the first commercial agreement signed by the AFA since obtaining the Copa del World last December..
Claudio Tapia, President of AFA, said: “We are very happy to have BERG Watches as our first partner in the manufacture of limited edition watches. It is a very important period after winning the World Cup, a new milestone in AFA's international expansion has been achieved, this time with the limited edition of high-end watches. Continuation through partnerships in various categories of daily use by fans allows our Association to consolidate its leadership position in world football and provide a pleasant experience for watch lovers and collectors. We welcome BERG Watches as the official watch of the Argentine Football Association.”
Paal Friele Grung, CEO of Berg Watches, said: “Since 2016, BERG has partnered with various football clubs around the world to create collectible watches that fans can wear on any occasion. At BERG we believe that the designs we have created will reach fans of the Argentine national team and its champions all over the world. Partnering with AFA is a great decision for us."
Leandro Petersen, Commercial and Marketing Director of AFA, stated: “Watch collectors and fans of the selection can now purchase unique, limited-edition pieces that will last over time, thanks to the efforts of a great watch brand like BERG. With this agreement with BERG Watches, we are achieving a valuable goal of entering a new market with a leading international brand.”