McDonald's to become a stadium naming sponsor for the first time
The leading fast-food chain will lend its name to the Chicago Fire's new "McDonald's Park."
Lionel Messi, Lautaro Martínez, and Nico Paz star in new Michelob Ultra campaign
The Argentine national team players share a spot for the official World Cup beer alongside other stars of the tournament.
Grido joins World Cup fever with a unique launch
The ice cream chain has introduced personalized figures featuring the Argentine national team.
Marca en Zona becomes official Legends agency for the Miami Host Committee FIFA World Cup 2026
Through a strategic partnership, Marca en Zona will work alongside one of the World Cup host cities to provide world-renowned footballers for its events and those of its commercial partners.
Padel arrives at the Obelisco with Bullpadel
The leading accessories and apparel brand has installed a padel court at the heart of Buenos Aires to promote the start of the Premier Padel P1 tournament.
Puma opens voting for new Independiente jersey
Fans of the "Rojo" will choose the team's next kit, which was designed by fellow supporters.
Hard Rock finds a way to feature in the 2026 World Cup
Despite being unable to display its branding at the Miami stadium, the hotel chain has become a sponsor of the city's host committee.
McDonald's turns Formula 1 circuits into promotions
The fast-food chain has activated its regional sponsorship with the racing competition in a unique way.
