Julian Alvarez becomes the brand ambassador for a robotic camera brand
The World Champion announced his partnership with XbotGo, an American company that manufactures AI-powered tracking devices.
The Falcon model, featured alongside Alvarez in the launch photography, is designed to film multi-sport matches and training sessions, delivering real-time data and live-streaming capabilities to a dedicated app.
Serving as the brand's first global ambassador, the forward will headline upcoming advertising campaigns and feature in content demonstrating the cameras' capabilities.
XbotGo joins an expanding portfolio of brands actively partnering with Julian Alvarez, which includes Adidas, Xiaomi, Gatorade, Rexona, the mobile game Dream League Soccer, and the trading app Bitget.