Chelsea FC unveils new primary shirt sponsor
The Blues announced a multi-year partnership with US fintech firm Circle.
The front-of-shirt placement will feature "USDC by Circle," promoting the company's dollar-pegged stablecoin.
While the full financial terms were undisclosed, the long-term deal covers Chelsea's men's, women's, and academy teams.
The agreement secures the London club's first stable, long-term shirt sponsor in four seasons, ending a period of short-term, single-season stopgaps with Infinite Athlete, DAMAC, and IFS.ai.
