Paris Saint-Germain receives ALL as new main sponsor

Marketing Feb 22, 2019 2819

Paris Saint-Germain will definitely leave its sponsorship of Fly Emirates as it had been announced a few weeks ago in the French capital. For the next season ALL will be the one who takes the place of main sponsor in the shirt of the Parisian team.

This brand belongs to a program made by Accor, which is a French hotel chain that operates in more than 95 countries. The arrival of ALL (Accor Live Limitless) came after the refusal of the owners of PSG in the renewal with Fly Emirates, which sponsored the club since 2006 and which invested between 25 and 30 million euros.

Despite not knowing the final numbers of this operation, the directors of PSG had previously announced that they were looking for a sponsor that would invest close to 50 million euros. In that way, Paris Saint-Germain would be among the top 5 of the best sponsorship contracts in the world, which has Real Madrid as the undisputed leader in the ranking. The meringues receive 70 million euros a year from Emirates (same company that leaves PSG) so that their logo appears on the shirt along with the players.