Real Madrid announces partnership with Uber Eats
The food delivery platform has become an official sponsor of Los Merengues.
Under a three-season agreement running through 2029, the brand will maintain a prominent presence at the Santiago Bernabéu while delivering a suite of digital and matchday activations for supporters.
To kick off the partnership, Uber Eats set up a pop-up experience in central Madrid, offering fans "montadito" sandwiches inspired by club legends.
The deal expands the platform's footprint in Spanish football, adding to its existing sponsorship portfolio with FC Barcelona and La Liga. Beyond Spain, Uber Eats partners with Liga MX and previously held the naming rights to France's Ligue 1 through 2024.
