Los Angeles Clippers sells the name of the training center

In full recess of the NBA, franchises prepare to comment on the preseason in the best way. Los Angeles Clippers have not only managed to hire a superstar like Kawhai Leonard, but in the context of sports marketing, they have reached a multi-year agreement with the Honey technology company. Under the contract, the training center has been renamed "Honey Training Center: Home of the LA Clippers" and Honey will stamp its isologo on the training shirt of the basketball players from the coming weeks.

"Like Honey, Clippers is committed to making Los Angeles a better place, placing our fans first and working hard for each of them. We signed this partnership with Honey because their ambitious vision and humble approach match ours, and we are looking forward to growing and succeeding together in Los Angeles, ”said Gillian Zucker, president of commercial operations at Los Angeles Clippers.

It should be noted that during this season, the Clippers will continue to be sponsored by Bumble, the famous dating application that is based on the location of its users, for the game shirt.

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