Mastercard presents its new "Incomparable" campaign
The financial services company focuses its commercials on football, leveraging its official sponsorship of Boca Juniors.
The spot raises the question of what would happen if football didn't exist, showing the passion of Argentine fans applied to different everyday life situations.
It also revives one of the brand's most iconic campaign taglines: "there are some things money can't buy, for everything else, there's Mastercard." The "Priceless" concept was born in the 1990s and remains active to this day.
As a newly minted official sponsor of El Xeneize, Mastercard included footage of La Bombonera and its fanbase in the campaign to portray that passion.
