AFA adds a new regional sponsor for 2026

Marketing Jan 10, 2026 31

Just days after announcing its partnership with Lexar, the Argentine football governing body has officially named ATFX as a sponsor for Asia and the Americas.

ATFX is an online trading broker platform headquartered in London. Users can invest in currencies, cryptocurrencies, stocks, and commodities such as gold and oil.

The collaboration with AFA centers on the "Your Road to Goal" campaign, which draws parallels between football and financial decision-making. According to ATFX, it also has an "educational focus" aimed at making trading more accessible to the general public.

With this agreement, AFA has reached a total of 47 official sponsors, continuing its commercial strategy of consolidating the "AFA Brand" in international markets such as Asia and the Middle East.