Google Gemini continues football expansion through PSG partnership
Google Gemini continues football expansion through PSG partnership
Under a deal running through 2029, Gemini becomes Paris Saint-Germain's "official AI assistant," while Google Pixel devices will serve as the club's "official smartphone."
The platform will be utilized by Paris Saint-Germain's media team to produce content. Additionally, Google will establish a dedicated branded space at the Parc des Princes featuring interactive experiences for supporters.
Gemini continues to grow its portfolio of football partners, holding official agreements with the national teams of Argentina, Brazil, and France. In the broader sports landscape, the brand also maintains a high-profile partnership with Formula 1's McLaren team.
